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DeepFlux is used by leading Fortune 100 companies as well as unicorn startups.
We analyze, predict and optimize hundreds of millions of dollars in marketing spends and impact revenues.
Events
Meet DeepFlux team at these events.
Ad Tech – Mumbai
Deepflux will be in Mumbai ad Tech, an event for the forward-thinking brands, agencies, media owners, technology providers and investors...
Read MoreBlogs
Get to know more about DeepFlux technology, marketing, and solutions.
Is this the most opportune time to ride the Indian Nutraceutical growth wave?
The Nutraceutical market in India is witnessing unprecedented growth in the last couple of years. The covid pandemic has led...
Read MoreMI Consolidates its leadership in TV Category on Flipkart as Samsung loses significant Revenue Share
We at DeepFlux, an entity of PivotRoots, have a data-based methodology to calculate market share for different categories in different...
Read MoreHow can roll-up e-commerce companies help create the next wave of growth in e-commerce?
E-commerce in India has come a long way since the days of a few odd sellers hosting auctions on their eBay listings. While...
Read MoreBigQuery: Scale It Up – Part I
In its simplest form, big data is a collection of information from many sources. That is what BigQuery essentially facilitates. The...
Read More5 data solutions every d2c brand needs
Traditionally a supply chain includes a supplier followed by a manufacturer, wholesaler, distributor, marketplaces, and retailer, from whom it finally...
Read More5 Mistakes Brands Make in their D2C Strategy
In a post-covid world, the direct brand e-commerce platforms have seen unparalleled growth. Multiple players across the globe have started...
Read MoreHow to improve product sorting in Shopify?
Shopify is an e-commerce platform that helps one build their store, both online and offline, engage with customers, accept payments,...
Read More5 Reasons to Migrate to GA4 and BigQuery
Google Analytics 4(GA4) is the next generation of Google Analytics rolled out by Google in 2020. There are major differences...
Read More6 Best Product sorting Apps for Shopify stores
Most users coming to an e-retailer store have a dearth of time and digital store operations experience. As per Gartner,...
Read MoreFive Reasons to Build your own CDP using GA-4
Customer Data Platform (CDP) have become a need of the hour for every organization. They present a single view of...
Read MoreMigrating GTM Based Enhanced Ecommerce Setup to Google Analytics 4 (GA4)
Google Analytics 4 (GA4) has taken the web analytics world by storm. It provides a more granular and different data...
Read MoreAdvanced Merchandising Techniques to Increase Online Sales
Driving sales on your online website can be tricky compared to driving sales on a marketplace. The UI, personalization techniques,...
Read MoreSmart search based on Product prioritization
On the majority of eCommerce sites, while less than 10% of users perform searches, these searchers account for approximately 25%...
Read MoreWhy Bestsellers List doesn’t work in the best interest of a retailer
Building a successful online business for retail requires a lot of data analysis. On the product variant and SKU side,...
Read MoreImpact of Covid Crisis on Ecommerce and Fashion Retail in India
India is in the midst of a second Covid wave and many reckon that a third wave is on the...
Read More5 Common Mistakes in Google Analytics Setup
Setting up Google Analytics correctly is an important part of your web-analytics setup. A Google Analytics audit is one of...
Read MoreManaging Product Sorts in Shopify and Conversion Rate Optimization
Conversion rate optimization (CRO) in e-commerce is the process of improving your site or landing page experience based on website...
Read MoreHow can emerging marketplaces attract more sellers?
Emerging marketplaces across geographies are trying to establish their presence. They need sellers to come on board with them to...
Read MoreAmazon Sponsored Brand Ads – Are you using them in the right way?
Sponsored brand ads are used by a lot of advertisers but primarily for branding purposes only. They appear above search...
Read MoreHow does Google Analytics Enhanced Ecommerce help e-commerce managers?
A standard Google Analytics implementation allows ecommerce managers to track sales at an elementary level of a purchase using goals...
Read More5 ways of improving the productivity of e-commerce managers
E-commerce is one of the hottest sectors right now. With the proliferating mobile adoption, easy onboarding on marketplaces, and the...
Read MoreCan digital signals predict automobile sales?
The automobile industry is one of the more dominant sectors of the global economy, which utilizes over 15 million skilled...
Read MoreHow automobile launch teams are leveraging Newspaper Jackets
Despite the downturn in the automobile sector, it has seen multiple launches in August. It was marked by awaited launches...
Read MoreKia Seltos Launch Sets A New Launch Benchmark
To overcome the downturn in demand, auto manufacturers have resorted to multiple launches to incite buyers. This year has been...
Read MoreIndian Automobile Sector Might Be Facing Its Toughest Times Since 2011
Indian automobile sector might be facing its toughest challenge ever. The crisis seems to be across all manufacturers but Maruti...
Read MoreGoogle: A Far Bigger Threat To Privacy Than Facebook
Over the course of the last 18 months, pressure has been mounting on Facebook over data and privacy concerns by...
Read MoreOf Bandits and Bidding
Real-time bidding(RTB) refers to the buying and selling of online ad impressions through real-time auctions that occur in the time...
Read MoreSay Hello to DeepFlux
We have a new marketing and technical blog, and you’re looking at it! We’ll post things related to digital marketing...
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