The Nutraceutical market in India is witnessing unprecedented growth in the last couple of years. Th...

MI Consolidates its leadership in TV Category on Flipkart as Samsung loses significant Revenue Share
We at DeepFlux, an entity of PivotRoots, have a data-based methodology to calculate market share for...
How can roll-up e-commerce companies help create the next wave of growth in e-commerce?
E-commerce in India has come a long way since the days of a few odd sellers hosting auctions on...
BigQuery: Scale It Up – Part I
In its simplest form, big data is a collection of information from many sources. That is what B...
5 data solutions every d2c brand needs
Traditionally a supply chain includes a supplier followed by a manufacturer, wholesaler, distributor...
5 Mistakes Brands Make in their D2C Strategy
In a post-covid world, the direct brand e-commerce platforms have seen unparalleled growth. Multiple...
How to improve product sorting in Shopify?
Shopify is an e-commerce platform that helps one build their store, both online and offline, engage ...
5 Reasons to Migrate to GA4 and BigQuery
Google Analytics 4(GA4) is the next generation of Google Analytics rolled out by Google in 2020. The...
6 Best Product sorting Apps for Shopify stores
Most users coming to an e-retailer store have a dearth of time and digital store operations experien...
Five Reasons to Build your own CDP using GA-4
Customer Data Platform (CDP) have become a need of the hour for every organization. They present a s...