The Nutraceutical market in India is witnessing unprecedented growth in the last couple of years. Th...
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MI Consolidates its leadership in TV Category on Flipkart as Samsung loses significant Revenue Share
We at DeepFlux, an entity of PivotRoots, have a data-based methodology to calculate market share for...
How can roll-up e-commerce companies help create the next wave of growth in e-commerce?
E-commerce in India has come a long way since the days of a few odd sellers hosting auctions on...
BigQuery: Scale It Up – Part I
In its simplest form, big data is a collection of information from many sources. That is what B...
5 data solutions every d2c brand needs
Traditionally a supply chain includes a supplier followed by a manufacturer, wholesaler, distributor...
5 Mistakes Brands Make in their D2C Strategy
In a post-covid world, the direct brand e-commerce platforms have seen unparalleled growth. Multiple...
How to improve product sorting in Shopify?
Shopify is an e-commerce platform that helps one build their store, both online and offline, engage ...
5 Reasons to Migrate to GA4 and BigQuery
Google Analytics 4(GA4) is the next generation of Google Analytics rolled out by Google in 2020. The...
6 Best Product sorting Apps for Shopify stores
Most users coming to an e-retailer store have a dearth of time and digital store operations experien...
Five Reasons to Build your own CDP using GA-4
Customer Data Platform (CDP) have become a need of the hour for every organization. They present a s...